Login with Facebook

The Elevator Pitch

You bump into a former client on the streets. He asks you what you do now, and you open your mouth to answer him – but realize you’re at a loss. Where should you begin?

While you try to organize your thoughts and stammer a response, his ride comes and he bids you goodbye.

If only you had been more prepared, perhaps he might have stayed long enough to ask for your contact and eventually followed up on your new line of work. Well, that is where the elevator pitch comes in handy.


What is the elevator pitch?

Imagine you are a businessperson heading into an elevator with a prospective client. How will you sell your product to that prospective client by the time either of you gets off the elevator?

That’s exactly what the elevator pitch is all about – giving a synopsis of yourself or your project that is so brief you could present it during an elevator ride. More importantly, after you finish your pitch, even a complete stranger would know who you are and what you do.


Keep it short and sweet

Most of the time, your target audience has many things to do and proposals to review. They don’t want to take their time choosing someone to do business with – they want to get the direct facts to decide whether your services suit their needs, and then either seal the deal or move on fast.

Even if people had all day to listen to your pitch, they can get bored if your presentation starts delving into less relevant aspects of your product or service. So when you craft your elevator pitch, think about the most attractive points of what you are trying to sell – the unique selling points that set you apart from the rest of the competition.


How to craft your elevator pitch

If condensing all your content into a short speech seems tough, try these few steps.


1. Decide on your content

Think about what you want your pitch to describe. Maybe you want to introduce your family business, or talk about your company. Perhaps you are a freelancer and offer services to other companies. Do you have a great new business idea to sell to an executive? Or you may just want to introduce your qualifications and what you do. Whatever you have in mind for your pitch, it is important to have one topic and stick to it for your speech to be more memorable.


2. Have your audience in mind

Consider who you will be presenting your pitch to. Are they knowledgeable about your line of work? If not, you may want to avoid using jargon, which may put off your audience if they find the terms unfamiliar.


3. Focus on your unique selling points

It’s all fine to say “I’m a graphic designer making logos for companies”, but that statement is hardly memorable. What makes you or your business different from the rest? Why should clients choose you instead of your competitors? Be sure to include these unique selling points in your pitch.

For instance, you could say “I’m a graphic designer making logos for companies, but unlike most other designers, I’ll actually come down to your store and have a look so I can find out what best represents your company. I’ve delivered logos with 100 percent satisfaction so far.”


4. Engage your audience

It can be helpful to end off your pitch with an open-ended question where your conversation partner can carry on the topic. Avoid questions that can be answered with a simple “yes” or “no”. For instance, following the graphic designer line, you could ask something like “How does your company source for corporate images?”

Or if it’s more appropriate, you could present your business card or contact details to the other person. It’s a good idea to carry around small takeaway items, which can be business cards, brochures, pamphlets or something that advertises your service or business.


5. Practice makes perfect

When you present your elevator pitch to a potential client, it should not be the first time you’ve actually articulated your speech. On your own, practice in front of the mirror or to a friend or family member. If you can record your pitch and play it back to watch yourself, that’s a plus.

While your pitch may be absolutely perfect in terms of content, if your delivery is poor, chances are you won’t make much of an impression on your audience. Articulate your speech clearly – don’t speak too fast or monotonously. That’s why it is important to practice your pitch. The more you practice it, the more confident you get and the more natural it will sound.


6. Refine your pitch

Remember to time your pitch and make sure it doesn’t go over a minute in length – or you risk the other party losing interest. A good length to aim for is 20-30 seconds.

If your pitch is too long, read through it again and cut out the parts that aren’t absolutely necessary. Make it succinct and compelling!

It’s normal to go through multiple versions of your elevator pitch before you arrive at one that is compelling enough. In fact, you don’t even have to stick to having just one elevator pitch! If you’re pursuing different fields, you could have multiple pitches to be used depending on who you’re speaking to. You could also have a more specific pitch for use when speaking to professionals, and a more casual, general pitch for other social settings.


When to use an elevator pitch

Now that you have an idea of how to craft your elevator pitch, great! You may be wondering when and how to use this speech.

The elevator pitch’s namesake scenario may not actually be that common a situation in reality, but there are still many other cases where a short and succinct pitch will work perfectly.


Online Profiles

When making your statement online, most potential clients generally don’t want to read a wall of text on your profile description. Some websites such as Twitter also limit the length of your message. Use your elevator pitch as a way to cut to the chase on your professional profiles, telling potential clients what you do in just a few sentences.


Networking Events

You may have the opportunity to attend various networking events, professional association programs or corporate gatherings. These are usually the perfect time to find connections, and most people probably won’t stop at just a few contacts. You want people to remember you even after the event – presenting an excellent elevator pitch is a good way to make yourself memorable.


Job Interviews

Interviewers like to start with the question, “Tell me about yourself”. Your time in front of the panel is limited, and your interviewers are likely going to sit through an entire day of candidates. To make yourself really stand out from the rest of the intervieweesThe Elevator Pitch, present your elevator pitch to answer that question clearly and confidently. 


Comments




Send Comment

Need a custom
essay?

We will write it for you.
Order now

Free Essay Examples

Free essays:

All you need to know about the ACA Code of ethics
Architecture and Democracy: An Introduction
Architecture and Democracy: Democratic Values
Architecture and Democracy: Democratic Procedures
All You Need to Know About a Synthesis Essay
An essential guide to understanding Film Theory
Application of Artificial Intelligence in Cyber Security
Applications of electrical engineering
Augmented reality: what it is, how it works, examples
Advantages And Disadvantages Of Social Networking
All you need to know about Cryptography
Applications of astrophysical science
All you need to know about architecture engineering
Applications of geological engineering
Artificial intelligence and medicine: an increasingly close relationship
An insight into Computational Biology
ACA code of conduct
A Rose for Emily
Applications of Mathematics in daily life
Architecture mistakes to avoid
All you need to know about Toxicology
All you need to know about Holistic Medicine
All you need to know about linguistics
An introduction to Linguistics and its subfields
All you need to know about Anxiety disorder
All you need to know about Drones
A Brief Insight into Political Science
Assumptions related to feminism
All you need to know about Byzantine emperors
All you need to know about labour economics
An insight into xenobots -the first-ever robots
An ultimate guide about Biomaterials
Biomedical engineering trends to look out for
Bionic Limbs and Technology: Advancements Improving Patients' Lives
Bipolar disorder: Symptoms, causes, diagnosis and treatment
Biochemistry of neurotransmitter
Brain-Computer Interface systems with EEG signals
Consequences of racial discrimination in urban housing development
Cryptocurrency: Advantages and Disadvantages
Character Archetypes: The Good
Character Archetypes: The Bad
Contemporary art trends
Commonly Confused Words
Commonly Confused Words: Part 2
Characteristics of the byzantine architecture
Data Visualization: What it is and why it matters?
Data Science: Fundamental tools for data analysis
Different forms of dance you should know about
Digital Imaging: What Is It?
Dynamic Systems Modeling with Machine Learning
Eat To Live or Live To Eat
Everything you need to know about WiMAX
Everything you need to know about Data Science
Everything you need to know about Virtual memory
Entrepreneur trends to know about
Effects of Different Environmental Factors on Artworks
Film styles and the types of styles for shooting a film
Famous African American literature authors
How to Write a Personal Essay
Housing Needs in America
How to Write a Description Essay
How to Create an Excellent Scholarship Essay?
How to write a cause and effect essay
How to Hire the Best Essay Writing Service Provider?
How to Write a College Application Essay?
How to get the most out of your English lectures
How to write Expository Essay
How to succeed in your psychology class?
How to Write an Academic Essay in the Shortest Time?
History of Journalism
How Different Sectors are Using Artificial intelligence (AI)
How to write an informative essay
How to deliver persuasive essays?
How to Give a Convincing Presentation
How to write an essay on leadership?
Historical Art Still Around Today
Humanoid robot: what it is, how it works and price
History of Chemistry
Healthcare Advanced Computer Power: Robotics, Medical Imaging, and More
Healthcare AI: Game Changers for Medical Decision-Making and Remote Patient Monitoring
How to understand different types of English
How to Cope with Chronic Pain
How African American choreographers and dancers have influenced American dance
How mobile robot can do in logistics or in production
How To Become a Successful Entrepreneur
History of the Philosophy of Feminism
How is the climate changing?
How to Track Your Content Marketing ROI
How to Gun control In the USA?
Historical and contemporary role of labour in the modern world
Introduction to Urban Studies
Importance of dance in education
InMoov: how to build an open source humanoid robot
Importance of KYC verification to making the Blockchain secure
Importance of Rhythm
Importance of dance student evaluation
I/O control methods -types and explanations
Identity theft: what to do?
Introduction to Utilitarianism
Know about the history of science
Know about the different forms of traditional African dances
Latest dance trends
Latest technology trends
Modern sociology trends you should know about
Modern Art that the Past Would Have Scorned
Modern Art that the Past Would Have Scorned, Part 2
Memory Management in an Operating System
Misconceptions About the Word “Introvert”
Major healthcare trends
Nuclear fusion: What it is and how it works?
Neural networks: what they are and what they are for
Philosophy of Art: Written Forms as Art
Robotic Integration into Our Lives: Now and the Future
Role of a neuroscientist
Risk management, meaning, and importance for companies
Role of gender studies
Role of a digital artist
Should You Start a Career Or Enter University At 18?
Smoking Should Be Banned
Should You Go Digital?
Standard finance terms to know about
Social robots
Schizophrenia - a rare psychiatric illness | Essay
The Looming Energy Crisis in America
Top benefits of performance-based engineering
The More Languages You Know, The More Times You Are a Man
Things to consider while writing an Argumentative Essay
Top Ways to Improve Your Academic Writing Skills
Tips to Excel in Creative Writing
The origins of films in the early 19th century
Top career options in Architecture
The Elevator Pitch
Top finance trends 2020
The basic Structure and functionality of robots
The Way to Success
The election system of the President in the United States of America
Two-party System in United States of America
Top trends in urban design
The history and theory of African American filmmaking
Top benefits of creative writing
Tinnitus Guide: Common Symptoms and Treatment Options
The language of dance
The digital image processing management
Top famous politicians of the World
Top methods of political science!
The history of the feminist movement
The blood flow in cardiovascular system - Biofluid Mechanics
Understanding the sociology of Race & Ethnicity
Urban planning in the US
Virtual reality, what it is and how it works
Various theoretical perspectives of sociology
What is a Definition Essay?
What are diagnostic essays?
What is the relation between art structural engineering?
What is a Narrative Essay
What are robotics and intelligence systems?
What are the benefits of studying health sciences?
What is artificial intelligence and why it matters?
What is comparative Literature?
Why study neuroscience
What is Wi-Fi and how does it works
What is French history famous for?
What are Humanistic Studies?
What is covered in Biophysics?
What is modern journalism?
What is Virtualization? Benefits & Applications
What are modern public relations?
What is plasma physics?
What is teacher preparation?
What is rapid prototyping for 3D printing?
What is contemporary European Politics?
Why should you learn American Ballet?
What is engineering physics?
What is the purpose of African American Literature?
Ways to learn the Rhythm
What is digital art used for?
What are Enzymes and how do they work
Who is the father of political science?
Why Study Political Science - Job?
What is the Philosophy of Feminism?
What is a quantum computer?
Ways B2B Startups Streamline Their Conversion Strategies
Why do biomedical signals need processing?
What are the long term effects of climate change?
Why study labour relations
What is Holoprosencephaly?
4 Facts about Origin of Mathematics!
5 techniques to create an animation
13 Best colleges for political science in the world