Login with Facebook

How to Track Your Content Marketing ROI

The efficacy of your content marketing campaigns depends greatly on your ability to spell out your marketing goals. In terms of marketing dynamics, content marketing is unlike other forms of marketing strategies in that it calls for businesses to make clear-cut goals before setting up a content marketing campaign.


Essentially, a diligently-crafted content marketing campaign can create a variety of outcomes, including its effect on your main marketing goals. Some key performance indicators or metrics of content marketing ROI may include increased traffic, ranking boosts, and lift in social presence, among others.


The case with some businesses is that they track their content marketing campaigns erroneously and falsely, which ultimately changes the way they see content marketing and how they streamline their future campaigns.


Understandably, befuddlement can build up, particularly if you’re a newcomer to content marketing. The good news is that this blog post guide will introduce you to the various content marketing metrics, and will walk you through some of the most commons ways to track them based on your marketing objectives.

So, let’s get started, shall we?

Metrics to Track for Content Marketing ROI

Objective: Lead Generation

Metrics: Click-throughs, Conversions


Is Lead Generation the main objective of your content marketing campaign? Then you need to track key metrics such as click-throughs and conversions. While other signals are also important, these two offer a strong signal about whether your content marketing is working.


Click-throughs: To determine click-throughs, you should track the number of downloads or sign-ups which your content assets generate. Likewise, to track the effectiveness of your guest blog posts, consider the click-throughs your guest posts have generated.


Conversions: While click-throughs are positive signals, they are not accurate enough if isolated. This is why you must track the conversions as well. Tracking conversions is a time-consuming and artful matter, but necessary nonetheless. To track conversions, you should complete a background check on the leads generated through your content marketing campaigns. This will give you a good idea of how many leads are worth pursuing.


Objective: Sales Enablement

Metrics: Sales Conversion Rate, Sales Cycle Length


If your content marketing efforts are focused on boosting sales enablement, Sales Conversion Rate, and Sales Cycle Length are two key metrics that will give vast insights about how strong your content marketing campaign is.


Sales Conversion Rate: Channeling content to your leads is an important way to recognize their pain points and build confidence in your brand. When you pursue your leads with a content marketing campaign, it’s extremely valuable to observe how it influences your sales conversion rate. If it’s effective, your prospects should convert at a higher rate versus those who are not receiving your content.


Sales Cycle Length: Along with the sales conversion rate, your sales cycle length is another effective approach to tracking your content marketing success. With a shorter process, the leads that receive your content are possibly going to convert faster, so support this development by condensing the standard sale cycle length.


Tools to Use: There are plenty of content marketing instruments that quantify your metrics for sales enablement. Determine the perfect one for your business from this comprehensive list.


Objective: Brand Awareness

Metrics: Social Shares, Follows, and Article Views


When the objective of your content marketing strategy is boosting brand awareness, it can get really challenging to track the metrics accurately. Nevertheless, you should focus on two KPIs, such as Social Shares and Article Views.


Social Shares: In theory, your content marketing is effective if your content assets are getting a lot of shares. However, in actuality, it’s more difficult than that. There is more than one channel for your content pieces to reach your prospective audience, and therefore, you need to track the routes responsible for social shares.


Article Views: Article views are also a great metric to measure how effective your content marketing is. While keeping track of this metric is easy within your own analytics platform, it can be difficult to measure it if your content is published in external an external platform. Using analytics, you can determine how many views your content has received, which then determines the popularity of your content.


Tools to Use: From setting up Google Alerts for your brand to applying Mention, there is an extensive range of tools to monitor your brand awareness.


Objective: Audience Engagement

Metrics: Social Shares, Comments, Click-through Rates

If you’re working within a niche where brand awareness is paramount, tracking audience engagement is the choice method when validating your content marketing efforts. In fact, many businesses trust that audience engagement metrics are more significant than brand awareness metrics (although these two are commonly inclusive).


Here’s how to monitor your audience engagement.


Social Shares: On the exterior, the social share count is a solid indicator of your content marketing success. However, you should go beyond the vanity metrics to track the efficacy of your campaign. Did any influencers and thought-leaders share your content within your niches? How many of those who shared content are strong leads? 


Comments: Comments, both on your blog and social media channels, can open the floodgates to potential opportunities. However, comments from qualified prospects, rather than spammers and trolls, should be taken into account for a precise assessment. Honest comments are not only a sign of heightened brand engagement; they are also a key milestone in the overall conversion funnel.


Click-through Rates: Apart from sincere comments, the unadulterated love for content pieces can manifest in terms of downloads, shares, and sign-ups. In short, the click-through rate is a critical metric for tracking audience engagement. You can use this metric to determine what kind of content your audiences find useful and which they love to engage with.


Final Thoughts

Content marketing is an extensive promotional framework that leads to multiple rewards across a business cycle, and impacts prospects’ buying decisions in varying degrees. By tracking the metrics preciselyMarketing, you are in a better position to get more from your marketing drive and spend your marketing dollar judiciously.



Comments




Send Comment

Need a custom
essay?

We will write it for you.
Order now

Free Essay Examples

Free essays:

An ultimate guide about biochemical reactions
Analysis methods of Transport through biological membranes
A Comprehensive Introduction to the Mona Lisa
An ultimate guide about Biomaterials
Big data analysis in evolutionary biology
Brain-Computer Interface systems with EEG signals
Biochemistry of neurotransmitter
Bipolar disorder: Symptoms, causes, diagnosis and treatment
Cellular excitability
Characterization of biological tissues, biomaterials
Characteristics of the byzantine architecture
Commonly Confused Words: Part 2
Dynamic Systems Modeling with Machine Learning
Digital Imaging: What Is It?
Different forms of dance you should know about
Data Science: Fundamental tools for data analysis
Everything you need to know about enzymatic kinetics
Electromagnetic exposure effects on human organs
Effects of Different Environmental Factors on Artworks
Entrepreneur trends to know about
Famous Ballet Forms
Four postulates of natural selection
Famous African American literature authors
Film styles and the types of styles for shooting a film
Importance of online journalism
Importance of 3d Modelling in Architecture
Introduction to Utilitarianism
Identity theft: what to do?
Kinetic models in biology and Related fields
Know about the different forms of traditional African dances
Know about the history of science
Latest technology trends
Mass transport in a biological system
Major themes in ancient Egyptian art
Major healthcare trends
Misconceptions About the Word “Introvert”
Nonlinear Dynamics in Biology & Biomedicine
NLS (Nonlinear System) - Revolutionary system in diagnostic medicine and therapy
Neural networks: what they are and what they are for
Nuclear fusion: What it is and how it works?
Role of Homeostasis in Human Physiology
Role of a digital artist
Role of gender studies
Risk management, meaning, and importance for companies
Systems biology - An understanding the functioning of biological systems
Self-assembly for biological systems
School of American Ballet
Schizophrenia - a rare psychiatric illness | Essay
The impact of the technological innovations in medicine
The Defense mechanisms against infections
Tips for writing a great thesis statement
The Modeling of Biological Systems
Understand the importance of investigative journalism
Urban planning in the US
Understanding the sociology of Race & Ethnicity
Various theoretical perspectives of sociology
Women empowerment in modern generation
What Makes a Good Leader
What is biopolymers?
What is the cytoplasm and its function?
4 Facts about Origin of Mathematics!
5 techniques to create an animation
13 Best colleges for political science in the world
3d Model Of Building
All you need to know about the ACA Code of ethics
Architecture and Democracy: An Introduction
Architecture and Democracy: Democratic Values
Architecture and Democracy: Democratic Procedures
All You Need to Know About a Synthesis Essay
An essential guide to understanding Film Theory
Application of Artificial Intelligence in Cyber Security
Applications of electrical engineering
Augmented reality: what it is, how it works, examples
Advantages And Disadvantages Of Social Networking
All you need to know about Cryptography
Applications of astrophysical science
All you need to know about architecture engineering
Applications of geological engineering
Artificial intelligence and medicine: an increasingly close relationship
An insight into Computational Biology
ACA code of conduct
A Rose for Emily
Applications of Mathematics in daily life
Architecture mistakes to avoid
All you need to know about Toxicology
All you need to know about Holistic Medicine
All you need to know about linguistics
An introduction to Linguistics and its subfields
All you need to know about Anxiety disorder
All you need to know about Drones
A Brief Insight into Political Science
Assumptions related to feminism
All you need to know about Byzantine emperors
All you need to know about labour economics
An insight into xenobots -the first-ever robots
An ultimate guide about Biomaterials
A Comprehensive Introduction to the Mona Lisa
Analysis methods of Transport through biological membranes
An ultimate guide about biochemical reactions
How to Write a Personal Essay
Housing Needs in America
How to Write a Description Essay
How to Create an Excellent Scholarship Essay?
How to write a cause and effect essay
How to Hire the Best Essay Writing Service Provider?
How to Write a College Application Essay?
How to get the most out of your English lectures
How to write Expository Essay
How to succeed in your psychology class?
How to Write an Academic Essay in the Shortest Time?
History of Journalism
How Different Sectors are Using Artificial intelligence (AI)
How to write an informative essay
How to deliver persuasive essays?
How to Give a Convincing Presentation
How to write an essay on leadership?
Historical Art Still Around Today
Humanoid robot: what it is, how it works and price
History of Chemistry
Healthcare Advanced Computer Power: Robotics, Medical Imaging, and More
Healthcare AI: Game Changers for Medical Decision-Making and Remote Patient Monitoring
How to understand different types of English
How to Cope with Chronic Pain
How African American choreographers and dancers have influenced American dance
How mobile robot can do in logistics or in production
How To Become a Successful Entrepreneur
History of the Philosophy of Feminism
How is the climate changing?
How to Track Your Content Marketing ROI
How to Gun control In the USA?
Historical and contemporary role of labour in the modern world
How breast cancers are classified?
How the cells of our body communicate?
How the Lymphatic System Works?
How Digestive System Works
How to complete your capstone projects effectively?
How to write a research project
Healthcare technologies that help patients with better self-management
How to choose the topic of the senior capstone project