Login with Facebook

How to define the Enterprise Value

Highlighting the values ​​of your company has become something very classic. We find them on most websites and especially in the career area.

However, we are forced to note that it is often the same ones that come back: “Human,” Benevolence, Team spirit, and Collaborative. By force, these portmanteau words lose meaning, since indeed, what company would say that it is not "human"?

If you are one of those who have established values ​​in their business, then let's do a little test:

- Can you tell us, head-on and without cheating, what are these values?

- Can you argue why you chose them and not others?

- How do you make them live on a daily basis?

- How do they materialize in concrete terms?

If you are having difficulty answering these questions, then this article may interest you.

The values ​​of a company forge its identity.

The company's values bring together all the principles (moral, societal, ethical, and marketing) that guide the operation of the company as well as the behavior of each of the men and women who make it up on a daily basis. Values ​​are much more than words; they are key axes to follow in order to give internal and external consistency to your brand. These are real benchmarks on which companies rely to evolve and take right strategic directions. Values ​​guide the company like the rails of a locomotive. Contrary to what one might think, they are not frozen in time and can evolve over the years according to the changes, of course, decided by the company to adapt to its market.

Family of values

Did you know that there are eight major families of values? While the precise identification of corporate values ​​proves to be a powerful guarantee of success, it is not an easy task to do. While some entities advocate authenticity, others affirm that innovation is one of their founding values. So no need to copy onto anyone, together we will clarify your values ​​in this article. For Thierry Wellhoff, author of the book “Values,” they have both an identity dimension and a marketing and communication dimension.

According to him, we can classify all the values ​​in 8 large families:

- Competence (customer satisfaction, know-how, team spirit, service, excellence, quality)

- Conquest (innovation, performance, success, ambition, etc.)

- Conduct (responsibility, tradition, staff involvement, passion, etc.)

- Societal (sustainability, environment, health, social responsibility, etc.)

- Relational (respect, trust)

- Moral (integrity, loyalty)

- Development (humanism, well-being, personal development)

- Social (equality, equity, improvement of the quality of life, etc.)

We will distinguish values ​​according to the environment in which they are expressed. Certain values ​​will support the company's posture on its market (External) and then build its brand territory; others will further illustrate its corporate culture (Internal) and then define the actions and behaviors expected in a company.

Company values ​​to serve its brand territory

Do you know one of the great secrets of the leaders of men and the leaders of this World? They are all driven by the strength of their "Why." Simon Sinek, a famous British speaker, states, "People don't buy what you do; people buy why you do it." In that sentence, he perfectly sums up the idea that people don't buy what you do, but what you do. They subconsciously buy the values ​​of your brand and not the technical characteristics or even a price. Today, at an equivalent price and product, your customer chooses you because he adheres to your values ​​first and then to your product second. Let's take an example: why do you choose Apple rather than Samsung when the two giants manufacture products with almost identical technical characteristics? Because you adhere to the values ​​of one or the other, even if you feel like you are making a personal and thoughtful choice. This notion may seem abstract, but it is perfectly real. 

Company values ​​to serve its culture

Suppose we take up the idea that a company's values contribute to defining the actions and behaviors expected in a company. They can become a very effective growth accelerator in a context of creation or transformation by replacing the business processes, companies, for example, or by naturally creating behavioral charters. Do you know the common point between the three companies? On their website, a section called “our DNA,” “our values,” or “our know-how” is dedicated to highlighting their corporate values. It is often the manager of the company who holds the pen to share his vision of the company by taking care to explain what differentiates it from its competitors. We can find words like “quality,” “know-how,” or even “responsibility,” which reflect the soul of the company and its brand positioning. Imagine a company specializing in the field of tourism, hotels, or restaurants. It will easily evoke values ​​relating to customer satisfaction. Those specializing in new technologies will more easily advocate innovation or even quality. 

How to define the values ​​of your company

We share with you three essential questions to ask yourself to identify your values:

- As a person, what principles do you advocate? Your business necessarily reflects the way you operate, your beliefs, etc. They must be in line with you.

- As a business leader, what are your priorities? Here, you have to think about your goals and the means you are going to deploy to achieve them.

- What image do you want to convey to your employees, your customers, and more broadly to the entire market? By answering this question, you will be able to express your values ​​in terms of management and communication. 

Be careful not to fall into the trap of perfectionism when defining your values. Remember that your values ​​may change over the years. You can choose five founding values beyond that can be confusing, and it is not always easy to retain them over the long term for you and your employees.

How to bring values ​​to life in your company?

Identifying the values ​​of your business is a great start. But keep in mind that these values ​​are not only words that “resonate,” but it is also necessary to put them into practice and make them live on a daily basis. When we note a discrepancy between the stated values ​​of a company and the reality of its functioning, the consequences of this double talk prove to be disastrous for a company: loss of credibility with customers, the declining motivation of employees, etc. is the entire culture of the company which must embody its values ​​to translate them into observable and measurable behaviors. Corporate values ​​define the personality and corporate culture; they ensure cohesion at two levels; those of internal teams and branding externally.

- Internally: we repeat it often; your employees are the first ambassadors of your brand. Your team must bring your company's values ​​to life. To achieve this, it is important to define them well and, above all, to communicate them regularly. For example, you can display them in a corridor or recall them when a new recruit is made.

- Externally: your achievements, your actions, and your overall communication must promote the values ​​of your brand identity in your market. As we have seen, defining the company's values makes it possible to give meaning to your actions, both for those involved in the company and for your prospects and customers. In a context where everything is evolving at high speed, it will be important for your employees to adopt a line of conduct shared by all employees. On the other hand, your values ​​take on all their importance in the context of recruitments. Attracting talents who share similar values ​​will have a positive impact on your business.

Just as a company's values are an important management lever, they are also a formidable guide for structuring your communication. By clearly revealing the DNA of your business, you will be able to reach prospects who share the same vision as you. Finally, taking the time to define your values clearly ​​also means taking care of your brand image. If you can be consistent between what you say and what you do, your reputation will only improve.

The 5 conditions to perfectly define the values ​​of a company:

- Co-created values: Born from the founders' conviction, the values ​​are the product of a collective approach that allows teams to appropriate them quickly.

- Embodied values: They must find a concrete application in tools and processes and thus help the teams in their daily work.

- Formalized values: The definition of values ​​involves communication teams more than HR because their assimilation by employees depends on impactful formalization and effective dissemination.

- Values ​​for all: Everyone must be able to find resonance in the company's values, whatever their profession or profile.

- Living values: The values ​​are lasting because they correspond to the company's DNA, but they evolve to support its development

We have just defined together with the values ​​of a company by recalling the interest of the vision and the corporate mission. Let's move on to the second part of this article, corporate values ​​as a lever for growth in the context of digital transformation.

Company values ​​as a growth accelerator

Today, achieving a successful digital transformation is the new priority of our economy. While some companies are still in an experimental mode, their commitment to digital transformation is increasingly remarkable. If you would like to know where SMEs and mid-cap companies stand in their digital transformation, we invite you to consult this detailed article on the subject. But reinventing yourself in a digital market has consequences for the company on several levels. Your values ​​can play a major role in the success of your new model, whether it modifies your value chain directly or indirectly.

In terms of recruitment:

- The values ​​make it possible to check the candidate's compatibility with the corporate culture and the type of clients with which they work

- They also serve to differentiate yourself enough to attract candidates who already live the same values ​​as those present in your company.

At the level of company framing:

- It is a tool to motivate internally so that employees know precisely why they carry out such a mission. They make it possible to give meaning to actions,

- They are a way of retaining current customers who adhere to the values ​​of your company; a link is woven over the years.

At the decision-making level:

- These are pillars to ensure the alignment of actions with the corporate vision. You know why you are making, or you should not make this decision. It is a way of checking if your actions are still by the stated values.

The digital transformation has impacted at several levels of the company. It obviously modifies the technological aspect by orienting the company towards new tools, but it can also modify the commercial objectives, the business processes, the governance, or the management methods. It will intervene more broadly throughout the company; the technology was chosen to carry the innovation underlying its transformation, the necessarily growing place of the customer within the company, and the organization of the data to win in performance.

How to ensure the consistency of your values ​​in this new digital world?

Strategic coherence is above all human coherence.  As we have seen, the successful reinvention of companies around digital goes above all through a new organization and new governance of its human resources, from General Management to employees. It is, therefore, easy to understand that all your employees must carry your company's values. It is they who will make them live or, on the contrary, will abandon them. Therefore, your employees must understand what common sense of their action is (the “why” of the company). For this, you have an important role to play as a business leader. You must encourage and involve your teams around these values, especially when they are shaken up by a digital transformation process.  

Cultivate your employer brand and make it shine in your communication. Your company's values are the keystone of your identity because they characterize your differentiating factors in your market. By cultivating your employer brand, you will be able to recruit the skills essential for successful digitalization. Promoting your employer brand will go through well-established communication. It is essential to structure your corporate communication to gain readability and consistency properly. A good match between the DNA of the company and the values ​​of a candidate is synonymous with successful recruitment. Large brands like Sephora have understood this well and do not hesitate to communicate on their corporate promise to recruit the right people.

How to formulate and demonstrate the values ​​of your company?

“Even if they sound like a boat, you have to show that they are unique to you. "

Once determined, the second exercise consists of finding the formulation of these values ​​that best suits your digital communication. By adapting to your digital communication, you ensure consistency by keeping its state of mind (rather extravagant and offbeat or rather classic).

Here are some of our recommendations:

·  Make them memorable: Easy-to-remember values ​​don't have to be single or single-word keywords. A value can also be a sentence containing a few words. Know that the formulation of value is done both in its name as in the text that composes it. Thus, a value presented by rather simple, one-word naming can be memorable by defining or presenting it. Example: a small video around this word presents it.

·  Avoid long lists of values: Because no one will remember them. From an outside point of view, we will get the impression that you have tried to list all the values ​​that came to you in brainstorming. If you can't "sort" the potential values, remember that the potential values ​​are abstract notions with fuzzy boundaries. So you can advertise three values, presented more as categories, which will indirectly contain the other values ​​in their definition and explanation.

·  To demonstrate them is to support them with concrete: whether your value is very classical or original in the choice of its words, it is always more relevant accompanied by concrete to illustrate it. The value “At the service of people” can have a very different definition from one company to another. For a company, this can be initiated to guarantee the good work / personal life balance of its employees. It may be actions in charitable associations. Thus, we suggest that you list the existing evidence that can support each value. 

How to maintain them on a daily basis?

Communicating your values ​​is good, applying them is better! Your values ​​should not be reduced to a list displayed in the break room. This is why we advise you to bring them to life on a daily basis. How? 'Or' What?

Applying those starts with the candidate experience: is your value "availability"? So it goes without saying that you will be responsive to the applications you receive. Does your value happen to be "transparency"? Your candidates will, therefore, expect to obtain constructive and transparent feedback following their interviews.

To gain height on the consistency between your values ​​conveyed and your employees' experience and candidates, you can, for exampleEnterprise Value, carry out an audit. The audit is resulting in an action plan applicable to the happiness of all. The opportunity is to work on your internal and external employer brand and pamper your current and future employees.

Author: Vicki Lezama

Need a custom

We will write it for you.
Order now

Free Essay Examples

Free essays:

All you need to know about Neuroendocrinology
All you need to know about Big data management
All you need to know about digital special effects
All you need to know Technical Writing?
Basics the Game Theory in Cryptoeconomics
Business innovation ideas for making money
Biosensors for cancer diagnosis
Business Analysis: Pricing strategies and Demand Curve
Cognitive Computing- How does Cognitive Computing work?
Consciousness: characteristics and peculiarities
Conservation Economics
Cybersecurity in business: challenges, risks, and practices
Demographic trends and how they affect Economic Growth
Dance as an art form and entertainment
Discrimination Economics
Determinants of Wages
Everything you need to know about short-term memory
Economic and Policy Impacts of Demographics
Ethics: an essay on the understanding of evil
Emotions: what are they? Theories explained
Factors of Demographic Data Collection
Factors Affecting Purchasing Behavior
Financial Statement Analysis
Factors Influencing Interest and Exchange Rates
Government's Intervention in The Labor Market
Guide on the Pathways of the nervous system
Game theory in microeconomics
Globalization: definition, causes, social impact and risks
How Relativism Promotes Pluralism and Tolerance
How to use the audience’s feedback to write a news report
History of silent cinema
How news report can be strengthened through multimedia
Introduction to Population Problems
Imperfect Information and Asymmetric Information
Imperfect Information in Insurance
Introduction to Labor Markets
Journalism: What is News?
Journalism: Broadcast media and Television Presenters
Journalism: Sources of News
Journalism and Law
Key Determinants of National Income
Key Factors That Affect Pricing Decisions
Kinetic models in biology and Related fields
Know about the different forms of traditional African dances
Latest technology trends
Latest dance trends
Magnetoencephalography (MEG)
Microeconomic Analysis to the Demand for Labor
Neuromuscular disorders
National Economies, Fluctuation, and Responses to Fluctuations
Neurotransmitters: what they are and different types
Nanomedicines to target tumors
Objections to utilitarianism
Organizational motivation and its effects
Overcoming Hiring Challenges for Nonprofit Organization
Population Demographics
Recurrent neural networks (RNN) for speech detection
Russian School of Mathematics
Research and Development
Risk Sharing in Insurance and Asset Markets
Stochastic optimization methods in deep learning?
Structure of the nervous system
Structure of a Corporation
Schizoaffective disorder: how to live better with it
The climate change denial
The techniques of basic cinematography
The Endosymbiotic Theory
The Role of Internal Audit in Corporate Risk Management
Utilitarianism Vs. Kantianism
Understanding Auctions and Auction Theory: Part 2
Various theoretical perspectives of sociology
Virtual reality, what it is and how it works
What are the linear models in machine learning?
What is Convolutional Neural Network
4 Facts about Origin of Mathematics!
5 techniques to create an animation
10 emerging technologies according to World Economic Forum
10 strategies to maximize corporate profits
3d Model Of Building
6 Medical Technologies that revolutionized the healthcare in 2020
All you need to know about the ACA Code of ethics
Architecture and Democracy: An Introduction
Architecture and Democracy: Democratic Values
Architecture and Democracy: Democratic Procedures
All You Need to Know About a Synthesis Essay
An essential guide to understanding Film Theory
Application of Artificial Intelligence in Cyber Security
Applications of electrical engineering
Augmented reality: what it is, how it works, examples
Advantages And Disadvantages Of Social Networking
All you need to know about Cryptography
Applications of astrophysical science
All you need to know about architecture engineering
Applications of geological engineering
Artificial intelligence and medicine: an increasingly close relationship
An insight into Computational Biology
ACA code of conduct
A Rose for Emily
Applications of Mathematics in daily life
Architecture mistakes to avoid
All you need to know about Toxicology
All you need to know about Holistic Medicine
All you need to know about linguistics
An introduction to Linguistics and its subfields
All you need to know about Anxiety disorder
All you need to know about Drones
A Brief Insight into Political Science
Assumptions related to feminism
All you need to know about Byzantine emperors
All you need to know about labour economics
An insight into xenobots -the first-ever robots
An ultimate guide about Biomaterials
A Comprehensive Introduction to the Mona Lisa
Analysis methods of Transport through biological membranes
An ultimate guide about biochemical reactions
Analysis of brain signals
Artificial Gene Synthesis
Application to synthetic biology of CAD methods
All you need to know about metabolic pathways
Applications of BIOMEMS
All you need to know about the epidemiology
Asian vs. western leadership styles
All you need to know about Smart prosthesis
Analysis of Economy: Output of Goods and Services (GNP), and GDP on Economic success
A Guide to Pricing Strategies
An Overview Of Economic Studies
Analysis of Fiscal and Monetary Policies
Analysis of Business Cycles
Analysis of Consumption and Investment
A Look into Regression Analysis
Analysis of Household's Consumption and Savings Behavior
All you need to know about Capital Budgeting
All you need to know about risk management
Art looted in wartime.
Appropriate use of Data in Economics
All you need to know about reaction kinetics?
A historical overview of Financial Crises
All you need to know about management discipline?
An insight into the error-correction models
All you need to know about Data visualization
All you need to know about Work-family balance
All you need to know Technical Writing?
All you need to know about digital special effects
All you need to know about Big data management
All you need to know about Neuroendocrinology
How to Write a Personal Essay
Housing Needs in America
How to Write a Description Essay
How to Create an Excellent Scholarship Essay?
How to write a cause and effect essay
How to Hire the Best Essay Writing Service Provider?
How to Write a College Application Essay?
How to get the most out of your English lectures
How to write Expository Essay
How to succeed in your psychology class?
How to Write an Academic Essay in the Shortest Time?
History of Journalism
How Different Sectors are Using Artificial intelligence (AI)
How to write an informative essay
How to deliver persuasive essays?
How to Give a Convincing Presentation
How to write an essay on leadership?
Historical Art Still Around Today
Humanoid robot: what it is, how it works and price
History of Chemistry
Healthcare Advanced Computer Power: Robotics, Medical Imaging, and More
Healthcare AI: Game Changers for Medical Decision-Making and Remote Patient Monitoring
How to understand different types of English
How to Cope with Chronic Pain
How African American choreographers and dancers have influenced American dance
How mobile robot can do in logistics or in production
How To Become a Successful Entrepreneur
History of the Philosophy of Feminism
How is the climate changing?
How to Track Your Content Marketing ROI
How to Gun control In the USA?
Historical and contemporary role of labour in the modern world
How breast cancers are classified?
How the cells of our body communicate?
How the Lymphatic System Works?
How Digestive System Works
How to complete your capstone projects effectively?
How to write a research project
Healthcare technologies that help patients with better self-management
How to choose the topic of the senior capstone project
How to make your business survive at economic crisis
How can immigrants blend in the American society?
How does the economics of war affect society?
Hate speech on social media.
How to Build an Economic Model
How to start a healthcare startup?
How can financial illiteracy harm you?
How cancer is developed - Cancer biology
How to define the Enterprise Value
How to conduct economic research?
How women can manage sexual harassment
How to use quotes in your news reports?
How news report can be strengthened through multimedia
History of silent cinema
How to use the audience’s feedback to write a news report
How Relativism Promotes Pluralism and Tolerance
Introduction to Urban Studies
Importance of dance in education
InMoov: how to build an open source humanoid robot
Importance of KYC verification to making the Blockchain secure
Importance of Rhythm
Importance of dance student evaluation
I/O control methods -types and explanations
Identity theft: what to do?
Introduction to Utilitarianism
Importance of 3d Modelling in Architecture
Importance of online journalism
Image processing in medical diagnosis
Introduction to USA Politics
Introduction to Comparative Politics
International Relations as a Major in Political Science
Importance of modern trade policy
Introduction to Journalism
Introduction to Writing a TV Script
Introduction of Microfabrication techniques
Introduction to Microeconomics
Interaction of Consumer and Firm Choices in Markets
Importance of corporate sustainability
Issues in International Monetary Macroeconomics
Introduction to Statistics and Data for Economics
Introduction to Data and Probability for Economics
Introduction to the Game Theory
Introduction to Econometrics
Introduction to Economic Information
Introduction to Market Equilibrium
Introduction to Economic Models and Application
Introduction to Empirical Research
Introduction to Econometric Data
Importance of Critical Thinking, Principles, and Goals
Introduction to Identification and Causal inferences
Introduction to Econometric Application
Intermediaries and Government in Financial Crisis
Importance and seven principles of quality management
Illiteracy in the USA
Introduction to Economics of Law
Introduction to Coase Theorem
Introduction to Social Choice and Incarceration
Intellectual Property and Product Liability
Investment in Human Capital
Introduction to Labor Markets
Imperfect Information in Insurance
Imperfect Information and Asymmetric Information
Introduction to Population Problems
The Looming Energy Crisis in America
Top benefits of performance-based engineering
The More Languages You Know, The More Times You Are a Man
Things to consider while writing an Argumentative Essay
Top Ways to Improve Your Academic Writing Skills
Tips to Excel in Creative Writing
The origins of films in the early 19th century
Top career options in Architecture
The Elevator Pitch
Top finance trends 2020
The basic Structure and functionality of robots
The Way to Success
The election system of the President in the United States of America
Two-party System in United States of America
Top trends in urban design
The history and theory of African American filmmaking
Top benefits of creative writing
Tinnitus Guide: Common Symptoms and Treatment Options
The language of dance
The digital image processing management
Top famous politicians of the World
Top methods of political science!
The history of the feminist movement
The blood flow in cardiovascular system - Biofluid Mechanics
The best of Leonardo Da Vinci
The Structure and Function of Macromolecules
The structure of cell: a research on the bricks of the human body!
Tissue and organ construction: Adhesion and recognition between cells
The kinetics of the transformation processes
The Modeling of Biological Systems
Tips for writing a great thesis statement
The Defense mechanisms against infections
The impact of the technological innovations in medicine
Top journalism trends to know about
The relation between mass media & politics
Theranostics: Diagnosis and Care through Nanoparticles
The practical Applications of X-rays
The applications of Ultrasound in medicine
Transfer mechanisms of genetic information in Bacteria
The regulation of cellular metabolism in the diagnosis
The Principles of MRI Contrast agents
The technical basis of optical coherence imaging
The New Media: Emerging Trends
The Structure of Interest Rates and the Yield Curve
Technological perspectives and reflections of neural engineering
Types of bioreactors and their applications
The Role of Government Policy in Improving Economic Outcomes
Types of corporate responsibility
The Role of IMF in International Monetary Macroeconomics
Tools for investment decision making
The concept of Organizational Culture and its applications
The Conduct of Monetary and Fiscal Policy
The Basics of Financial Accelerator Models
Tips for labeling medical devices- Medical Entrepreneurship
The different medical imaging techniques
The Economics of Uncertainty – Introduction
Theories of Public Policy
The Game Theory in Social Media
The political theory of Thomas Hobbes
The Use of Law on Economics and Vice Versa
The Role of Internal Audit in Corporate Risk Management
The Endosymbiotic Theory
The techniques of basic cinematography
The climate change denial
What is a Definition Essay?
What are diagnostic essays?
What is the relation between art structural engineering?
What is a Narrative Essay
What are robotics and intelligence systems?
What are the benefits of studying health sciences?
What is artificial intelligence and why it matters?
What is comparative Literature?
Why study neuroscience
What is Wi-Fi and how does it works
What is French history famous for?
What are Humanistic Studies?
What is covered in Biophysics?
What is modern journalism?
What is Virtualization? Benefits & Applications
What are modern public relations?
What is plasma physics?
What is teacher preparation?
What is rapid prototyping for 3D printing?
What is contemporary European Politics?
Why should you learn American Ballet?
What is engineering physics?
What is the purpose of African American Literature?
Ways to learn the Rhythm
What is digital art used for?
What are Enzymes and how do they work
Who is the father of political science?
Why Study Political Science - Job?
What is the Philosophy of Feminism?
What is a quantum computer?
Ways B2B Startups Streamline Their Conversion Strategies
Why do biomedical signals need processing?
What are the long term effects of climate change?
Why study labour relations
What is Holoprosencephaly?
What is antisocial disorder?
What are the important principles of evolution?
What is the cytoplasm and its function?
What is biopolymers?
What Makes a Good Leader
Women empowerment in modern generation
What is the history of political thought?
What is Gene recombination
What is synthetic biology
What is business cost analysis?
What is Inflation
What are the consequences of unemployment?
What is lithotripsy and its types?
What is transition elastography?
What is the purpose of deep brain stimulation?
What is a Brain-Computer Interface (BCI)
What is neuroethics?
What is Market and Supply and Demand
What is optogenetics?
What are the techniques to record brain activity?
What happens if the interest rate increases?
What is immunotherapy?
What is the economic role of the financial market?
What are the factors behind illegal immigration?
What is the lymphocyte activation?
What is financial market and its types?
What is the structure of financial markets?
What are the methods of measuring business performance?
What is the Credit market?
What is business ethics and code of ethics
What are the Causes of financial instability?
What is MBA with Concentrations
What is regenerative medicine?
What is Population ecology?
What is Microfinance: evolution, and practices?
What is biotechnology and its applications?
What are Workplace diversity and its benefits?
What is the difference between a leader and a manager?
What Is Branding and best branding Business strategies?
Why are microelectronics important?
What are biologic drugs.
What is the Foreign Exchange market?
What is the role of scientific research in times of crisis?
What are the risks of international trade?
What is financial management?
What is gene therapy?
What is education economics?
What is regression analysis, and why should you use it?
What Is Technology Marketing And How Should It Work?
What is Management Accounting
What are the methods of valuation of companies?
What is Immune System and Immunotherapy?
What is big data analytics?
What is the 7 layers of OSI model?
What is Neuroplasticity?
What are Sculpture art and its types?
What are the different genres of films?
What is Transcranial magnetic stimulation (TMS)?
What is TES-Transcranial electrical stimulation?
What is Relativism?
What is Vaccine skepticism, and what to do about it?
What happens in the brain when learning?
What is the deep neural network?
What is Convolutional Neural Network
What are the linear models in machine learning?